YOU MUST BE 13 YEARS OF AGE OR OLDER TO USE THIS SITE.
IF YOU ARE 13 YEARS OF AGE OR OLDER AND ARE A MINOR, YOU MUST HAVE PERMISSION FROM YOUR PARENT OR GUARDIAN TO USE THE SITE. IF YOU DO NOT HAVE PERMISSION FROM YOUR PARENT OR GUARDIAN, YOU MAY NOT USE THE SITE.
What Personal Information Do We Collect?
Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and a customized experience. This allows us to provide services and features that you request, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. In order for you to become a registered User, we require you to provide various contact and identity information and other personal information as indicated on the relevant forms on the Site, and you are no longer anonymous to us. Where possible, on these forms we indicate which fields are required and which fields are optional. In addition, as you use the Site, you can from time to time enter or send to us personal information.
You always have the option not to provide personal information by choosing not to become a User or by not using the particular feature of the Site for which the personal information is being collected.
We also automatically track certain information about you based upon your behaviour on our Site. We use this information to do internal research on our Users' demographics, interests, and behaviour to better understand, protect and serve you and our community. This information may include the URL that you just came from (whether this URL is on our Site or not), which URL you next go to (whether this URL is on our Site or not), your computer browser information, your IP address and your location. These logs do not record personally identifiable information, and are only used to track visits to our site and improve its content and layout.
Following your registration on the Site, you can review and change your information in your account area.
How We Use Your Information
We use personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site, to:
- provide to you the services offered by the Site;
- resolve service disputes;
- troubleshoot problems;
- customize your experience based on the preferences you have selected;
- detect and protect us against error, fraud and other criminal activity;
- provide you with system or administrative messages, and otherwise engage in correspondence with us; and
- as otherwise described to you at the time of collection.
By providing us with your personal information, you are deemed to have consented to above-noted uses of your personal information. If you withdraw your consent, we may not be able to provide you with the services that you have requested.
In addition to the above primary purposes, we may also use personal information about you for secondary purposes which are aimed to improve our marketing and promotional efforts, to:
- analyze Site usage, to improve our content and product offerings, and to customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site;
- inform you about online and offline offers, products, services, events and updates;
- deliver information to you that, in some cases, is relevant to your interests, such as product news; and
- measure consumer interest in our products and services.
Email Opt-in and Opt-out
At the time you activate an account with Keek and become a User, we will ask you whether you consent to our use of personal information for the above secondary purposes. If at any time you do not wish to receive email from Keek or to withdraw your consent for such secondary purposes, you may opt-out and/or deactivate your account by following the instructions included in each communication or by Keek support at , writing us a letter or by phone.
Our Disclosure of Your Personal Information
We will not sell or rent your personal information to third parties without your explicit consent. The following describes some of the ways that your information may be disclosed in the normal scope of business to provide our services:
Anonymized Aggregated Data. We aggregate and anonymize data and use and disclose such information for a variety of purposes, including to measure Site analytics. However, in these situations, we do not disclose any information that could be used to identify you personally. We will not facilitate the merging of personally-identifiable information with non-personally identifiable information unless we have given you notice of and have obtained your express consent to ‘opt-in’ to such merger.
Public Areas of the Site. All of your activities in the public areas of the Site will be identifiable to your User ID, and other people can see your published content.
Legal Requests; Emergencies; Jurisdictions. We cooperate with law enforcement inquiries and demands for information that are made under force of law. We are also cognizant of the need to address emergencies. Therefore, we may disclose your personal information (a) to any governmental authority as part of an investigation to determine our compliance with any applicable law, rule, or regulation (including privacy laws, rules, and regulations), (b) in response to a court order, subpoena, discovery request, or other lawful judicial or administrative proceeding, (c) as otherwise required under any applicable law, rule, or regulation, and (d) in good faith, to protect or defend our rights or property or those of other Users. Finally, please note that in some cases, personal information that we collect may be stored or processed outside of Canada whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will continue to protect the information with appropriate safeguards and use reasonable efforts to ensure that appropriate protections are in place, but you acknowledge that your personal information may be subject to the governments, courts, law enforcement officials, national security authorities and laws of those countries.
We may also disclose personal information to any acquiror or its agents in the course of the sale or merger of our business. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.
Subsidiaries and Affiliates; Service Providers and Google Analytics Display Advertising
Keek has engaged Google to provide various services and features and has implemented the following Google Analytics Display Advertising (“GADA”) features:
- Remarketing – Keek uses Remarketing with GADA to advertise online. Third party vendors, including Google, may show our ads on sites across the Internet. Keek, third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website (collectively, “Google Cookies”).
- Google Display Network Impression Reporting (“GDNIR”) – Keek and third party vendors, including Google, use Google Cookies to report how Keek’s ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Keek site. Essentially, Keek uses GDNIR to figure out which ads that we ran brought you onto our site and GDNIR also reports back to us with tracking information regarding the ads displayed on our site and how you interacted with them.
- DoubleClick Campaign Manager Integration (“DCCM”) – Keek may use DCCM from time to time to purchase ads and to work in conjunction with Keek’s use of GDNIR.
- Google Analytics Demographics and Interest Reporting (“GADIR”) – Keek uses GADIR to access Google’s vast network to make ‘best guesses’ based on your history of interactions on the Google network and to determine which user demographic you might belong to.
Ultimately, Keek uses the above tools to anonymously profile your use of the Keek site in order to offer you a more relevant and customized user experience.
For further information about GADA and for currently available opt-outs for the web, please click the following link:
Our Retention of Your Personal Information
We retain personal information for only as long as required to fulfill the identified purposes for which it was collected, and for a reasonable time thereafter, or as required by law. Keek has retention standards, which meet these requirements. Keek destroys your personal information when it is no longer needed, or we remove your name from the information. We assume no obligation or guarantee to archive any information and do not warrant that any archived information will later be made available to you beyond any applicable period of retention required by law.
When you deactivate an account, it is permanently deleted from Keek. It typically takes about one month to deactivate an account, but some information may remain in backup copies and logs for up to 120 days. Once you deactivate your account it cannot be reversed.
For greater clarity, private messages, instant messages, comments and certain other information sent to Users may remain on the Site after you deactivate your account.
Your Profile and Online Activity
The Site is a public forum. You should be aware that personal information (including your age, gender, location, etc.) which you voluntarily include and transmit online in a publicly accessible forum such as the Site may be viewed and used by others without any restrictions. We are unable to control such uses of your information, and by using the Site you assume the risk that the information provided by you may be viewed and used by third parties for any number of purposes. If you do not want third parties to see this personal information, please do not make it available to us.
When you register on the Site, you create a profile (“Profile”) and privacy settings. You may post information about yourself on your Profile, such as your age, gender, geo-location, a biography, a photo and a link to a website. Your User ID, but not your email address, will be visible to the public. You may also upload content to your Profile. Your Profile will be displayed on the Site and will be visible to the public. If you include personal information in your Profile, you should be aware that such information can be read, collected, or used by other Users, and could be used improperly and for purposes that you may not intend. Please remember that any information disclosed in the course of creating your Profile as described above will become available to the general public; accordingly, you should exercise caution when deciding to disclose your personal information.
You may modify or remove any of the information in your Profile at any time by logging into your account and making the desired changes. For technical reasons, any modifications or deletions which you request may take a short period of time to take effect. If you change or delete any of your personal information, we will remove the old or deleted information from public view; however, we may keep such information archived beyond this point in time, as noted under “Our Retention of Your Information” above.
You should also be aware that your Profile may be indexed by search engine websites, which include but are not limited to, Google, Bing or Yahoo, through the use of automated robots. These search engine robots will index the Site at various times and at different frequencies and speeds which we have no control over. Any information gathered by the search engine’s web scrapping robot will be searchable within the search engine’s website. If you change or delete any of your Profile information or content the changes may not be removed or updated by the search engine until the search engine’s robot indexes the Site again.
If you wish to have your Profile and content removed from search engine websites, you may make a request to be excluded by clicking here. Once you have submitted a request to be excluded it may take several days to have your Profile and content removed. Please be aware that in some rare cases it may take up to two months or more to have your Profile and content removed.
Other Information Collectors
It is our goal to make our privacy practices easy to understand. If you have questions or concerns, please email our privacy officer. We may not allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons or for legal reasons.
Att: Privacy Officer
One Eglinton East, Suite 300
Toronto, Ontario M4P 3A1
Last updated on February 26, 2014